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Vodafone is launching a new range of end-to-end Internet of Things (IoT) services as it continues its transition from being a pure telecom business to the wider world of connected technology.
“As a group, we want to be a technology [and] communications company,” Anne Sheehan, Vodafone UK Business Director tells TechRadar Pro. “It means connectivity and mobility will always be at the heart of everything we do but we want to move into adjacent areas.”
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“We are thrilled to power the new era of Vodafone UK’s IoT strategy,” said IoT.nxt CEO Nico Steyn. “IoT is perceived by many businesses to be complex and bespoke, but it doesn’t have to be. We hope to change that perception with a platform which can be adapted to any business, any type of connection, and any use case.”
In Vodafone’s recent IoT Spotlight research, 87% of UK early adopters said they had already seen a return on investment for IoT, while 76% said they were able to do things they couldn’t do before. Although IoT is generally regarded as helping businesses adapt to the digital economy, complexity has been a major barrier to adoption
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“We’re making it easy for any business to adopt IoT,” said Anne Sheehan, business director at Vodafone UK. “We’re taking away complexity, and making it simple to deploy, simple to manage, and simple to see the return on investment.
“With our colleagues at IoT.nxt, we can be unique in the UK market – we’ll grow our leadership position from here, and deliver customers a digital capability that will prove invaluable in meeting the pressures of business today.”
Nico Steyn, CEO of IoT.nxt, commented: “It’s great to be part of the Vodafone Group. After a successful collaboration with Vodacom in South Africa, we are thrilled to power the new era of Vodafone UK’s IoT strategy.
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To develop the new pitch, the UK operator’s business division has teamed up with IoT.nxt, a South African company that is 51% owned by Vodacom, which is also part of the international Vodafone Group.
“The opportunity is in the billions, because the SMEs will grow CAGR of 12% over the next five years. I think the estimated opportunity in spend in total in the UK market is probably just shy of about £3 billion for IoT. The success of IoT.nxt will predict what share Vodafone can get all of that, but the opportunity in the market is huge – data is at the centre of everything, how you track and trace data, how you use it to run your business, that is a massive opportunity.”
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